With so many people recently opting to get their businesses online and reach their dream clients virtually a lot of people have been asking me recently to help them create their perfect Digital Space and work on their sales funnels and lead magnets.
Whilst we work together we break down their dream clients’ customer journey and our goals for each of their web pages.
During this process, a question I often get asked is “What is the difference between a landing page and my website pages?”
If you have the same query, read on my friend, read on!
Landing pages are standalone web pages, created specifically for a marketing or advertising campaign, that let you capture visitor information and attempt to convert that visitor into a future customer. When an online ad delivers a curious visitor to a targeted landing page, the page calls the visitor to act — usually to purchase a product or a service using clear actionable steps.
Website pages are the pages that typically make up the majority of your website.
These are going to be collections of key business pages such as:
- About Us
- Contact Us
- Conversion Pages
- and Buyer Journey pages e.g. Services, Products, etc.
So how does it all work?
Map out your goals and what exactly you want to achieve with each page.
Your goal should be to educate visitors and work to drive new sales on your website, two types of pages do the work: website pages and landing pages.
Both types of pages should work together, in tandem to deliver the results that you want.